| Many companies are now realising that a significant proportion of their target audience do not necessarily know where their nearest store or branch is to them at the point that they wish to respond to an advert they’ve seen, especially of course if they are mobile at the time. Furthermore many of these people will not have access to a landline or the internet at this crucial ‘ready to buy’ point – but almost all will have their mobile phone with them.
As well as being expensive to operate, a “call for your nearest store” 08 number service unfortunately then becomes a very real deterrent for these people to respond to the advertising’s call to action, as even 0800 numbers cost 15-30p per minute to call from all mobiles. In order not to lose this audience companies can simply include in their existing adverts an option for people to text in to find out their nearest store; this would only cost them one standard network text at the most - many mobile plans have them included for free.
Store locator options range from a simple “text your postcode or town” service to a fully automated system that triangulates the location of the texter’s mobile phone; all can be easily integrated into a company’s existing systems. Setup costs are from under £100 and the ongoing costs are minimal - just a few pence per reply to each incoming text and £25 per month for the 5-digit ‘shortcode’ call to action number as illustrated above – a tiny investment for the extra customers it will drive to stores.
Other benefits include it providing an alternative contact option for people who don’t want to speak with anyone or who couldn’t get through by telephone due to high demand, as well as enabling a company to provide a 24-hour store location service for no extra cost and without the expensive overhead of a 24-hour manned call centre. Furthermore it will be constantly building a contact number database of people who have expressed an interest in buying from the company, which can be used for future marketing.
If you currently operate a telephone service that doesn’t provide this easy form of communication for your customers, don’t miss out - contact us on 01635 202750 or txtlocal@pwauk.co.uk for more information or try the system for yourself: simply click the logo below to link to the Txtlocal website, then click the red ‘Sign up for Free’ button and enter PWA in the promotion code box to start off with 50 free credits (texts) rather than the usual 10.
Read more about how Txtlocal can help businesses:
Txtlocal for Customer Callback
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Txtlocal to find nearest store