| Many companies are now realising that a significant proportion of their target audience are not at home at the point that they wish to respond to an advert they’ve seen, especially of course if they are mobile at the time. Furthermore many of these people will not have access to a landline or the internet at this crucial ‘ready to buy’ point – but almost all will have their mobile phone with them.
Unfortunately an 0871, 0845 or even an 0800 number then becomes a very real deterrent for these people to respond to the advertising’s call to action, as consumers are increasingly aware that these numbers fall outside their inclusive calling plans, costing anything from 15-30p per minute to call from all mobiles. In order not to lose this audience at the very point where they are ready to buy, companies can simply include in their existing adverts an option for them to text in to receive a call back (they could even specify a convenient callback time). This would only cost them one standard network text at the most - many mobile plans have them included for free.
This text-in service can be very easily integrated into a company’s existing systems. Setup costs are from under £100 and the ongoing costs are minimal - just a few pence per reply to each incoming text and £25 per month for the 5-digit ‘shortcode’ as illustrated above if it is used instead of a free standard mobile number. This is of course a tiny investment for a tool that will instantly improve the response rates from existing advertising.
Other benefits include it providing an alternative contact option for people who couldn’t get through by telephone due to high demand, buying time to call them back. It will also enable a company to automatically gather contact numbers around the clock, and allow it to advertise a 24 hour text-in service without necessarily requiring the expensive overhead of a 24 hour manned call centre. Furthermore it will be constantly building a contact number database of people who have expressed an interest in buying from the company, which can be used for future marketing.
If you currently operate a telephone service that doesn’t provide this easy form of communication for your customers, don’t miss out - contact us on 01635 202750 or txtlocal@pwauk.co.uk for more information or try the system for yourself: simply click the logo below to link to the Txtlocal website, then click the red ‘Sign up for Free’ button and enter PWA in the promotion code box to start off with 50 free credits (texts) rather than the usual 10.
Read more about how Txtlocal can help businesses:
Txtlocal for Store Locator
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Txtlocal for Customer Callback