| |
FINAL
RESULTS OF A TRIAL OF THE SPQ*GOLD® SALES CALL RELUCTANCE
PROCESS WITH THE RETAIL SALES FORCE
| |
12
MONTHS
PRE-TRIAL PREMIUM INCOME |
12
MONTHS
POST-TRIAL PREMIUM INCOME |
%
CHANGE
+ OR - |
| TRIAL
GROUP |
£4,246,218 |
£5,270,516 |
+
24.12% |
| CONTROL
GROUP |
£4,103,921 |
£4,464,124 |
+
8.78% |
| |
PERFORMANCE
DIFFERENTIAL - TRIAL vs. CONTROL GROUP: |
+
15.34% |
|
COMPARED
WITH THEIR CONTROL GROUP COUNTERPARTS THE TRIAL GROUP
PRODUCED ADDITIONAL INCREMENTAL PREMIUM INCOME OF £651,480
IN THE FIRST YEAR ALONE.
EVERY £1
INVESTED IN THE TRIAL YIELDED INCREMENTAL PREMIUM INCOME
OF £67 - A RETURN ON INVESTMENT OF 67-FOLD!!
THE COMPANY'S
ACTUARIAL DEPARTMENT CHECKED AND ADJUSTED BOTH GROUPS'
PERFORMANCE FIGURES TO TAKE ACCOUNT OF ANOMOLOUS RESULTS,
LONG TERM SICKNESS ETC. THIS ENSURES THAT THE FIGURES
REFLECT TOTAL STATISTICAL SIGNIFICANCE.
These carefully controlled and monitored trials use
mirror-image benchmark groups and past performance to
ensure any incremental improvement is directly attributable
to this process.
FOR DETAILED EXAMPLE 2 CLICK
HERE
|
|
Detailed
Example One