During the last twenty five years
we have worked for many major clients in the UK
and overseas and have established a number of
long term business relationships with ‘blue
chip’ clients. Our portfolio of UK skills
training clients, past and present, includes Bass
UK, Boots, British Airways, HighwayOne, Diners
Club, Massey Ferguson, Raleigh Industries and
many others.
In addition to offering tailored
sales skills training, Paul Waters Associates
are official UK representatives for the SPQ*GOLD®
Behavioural Change process. This recruitment &
development programme has proved highly successful
in the UK market, enjoying a long measurable record
of raising revenue in UK blue chip sales teams
by well over 15% in carefully controlled and monitored
long-term trials.
PAUL
WATERS
Paul, the Senior Partner, began his sales career
at 19 as a trainee representative, graduated to
Senior Salesman and Field Trainer before becoming
an Area Sales Manager.
He was promoted to RSM before
becoming UK Sales Manager thence to European Sales
& Marketing Director for Seagram Corporation
with 350 reports throughout Western Europe. He
left aged 32 to set up his own training company,
Paul Waters Associates.
DOMINIC
WATERS
Dom’s working life began at the Royal Automobile
Club, where he joined as a Graduate Trainee in
1994. He joined Scottish Courage in 1996 and within
2 months was promoted to a Sales Account Manager.
Dom has been with PWA for six years and is responsible
for all Sales & Marketing.
